Google Ads Course in Bahawalpur

Trainings Modes

Online & On Campus

CLASSES STARTING FROM

January 1, 2024

LEARNING INVESTMENT

40,000 PKR

DURATION OF COURSE

2 Months with Lifetime Support

Module Breakdown

Now…here’s something SUPER EXCITING that we have to share with you about the Google ads Course in Bahawalpur.
This is a complete overview of the actions you will take while building your Expertise in Google Ads

MODULE 1

Introduction to Digital Marketing

Understanding the basics of online advertising
Evolution of digital marketing and its importance
Overview of Pay-Per-Click (PPC) advertising

MODULE 2

Google Ads Overview

Introduction to Google Ads platform
Google Ads interface Overview
Account setup and how to navigate

MODULE 3

Campaigns Setup

Creating a new campaign
Understanding campaign objectives and goals
Setting up ad groups, keywords, and ad extensions

MODULE 4

Keyword Research and Strategy

Importance of keyword research in Google Ads
Understanding the design and functionality of ecommerce stores
Tools and techniques for effective keyword research

MODULE 5

Ad Creation and Optimization

Creating compelling ad copies
A/B testing ads for better performance
Understanding ad extensions and their impact

MODULE 6

Bidding Strategies and Budget Management

Understanding bidding options: Manual vs. automated
Budget allocation and management
Monitoring and adjusting bids for optimal results

MODULE 7

Targeting and Audience Segmentation

Exploring targeting options: demographics, location, device, etc
Using audience insights for better targeting
Remarketing and audience segmentation strategies

MODULE 8

Performance Tracking and Analytics

Overview of Google Ads reporting
Setting up conversion tracking
Analyzing campaign performance metrics

MODULE 9

Campaign Optimization and Troubleshooting

Strategies for optimizing campaigns for better ROI
Identifying common issues and troubleshooting techniques
Continuous improvement and best practices

MODULE 10

Advanced Topics

Advanced targeting strategies
Google Ads extensions and advanced features
Case studies and real-world examples

MODULE 11

Final Project

Implementing a Google Ads campaign based on the concepts learned throughout the course
Analyzing campaign performance and presenting findings

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